December 1, 2020

1124 words 6 mins read

AWS channel chief on partnerships: We have more than 50 new partners joining every single day

AWS channel chief on partnerships: We have more than 50 new partners joining every single day

CRN’s sister title CPI rounds up the top announcements from Doug Yeum at the vendor giant’s annual conference re:Invent last night with partner comment on its impact

       AWS has made ISV services growth the key message at this year's AWS partner keynote during its annual re:Invent conference.

AWS head of global partner organisation, Doug Yeum (pictured), and VP global public sector partn

ers and programmes, Sandy Carter, unveiled a raft of new selling options and support for ISV partners, including the introduction of AWS ISV Partner Path. Carter says the vendor wants to make it easier for MSPs to add services as an expense. “We want to make sure that our partners are easily able to find what’s most relevant to them,” she said. She added that demand had been growing from within the AWS partner network for more new and more flexible services opportunities. “We have more than 50 new partners joining the AWS partner network every single day. So having the right structure for those partners to easily navigate and the right resources for them are something that’s very top of mind for us.” Part of that announcement is that AWS is now allowing third-party professional services to be sold on AWS Marketplace. AWS Marketplace is the vendor’s online catalogue with thousands of software listings from ISVs and resellers and MSPs. At last year’s AWS London Summit, there was a somewhat lukewarm reception to updates on AWS Marketplace from partners in the ExCeL Centre conference hall. This year, Yeum is calling on partners to get on board, saying “speed matters” and suggesting that they not be “left on the side lines”. “In return, AWS is making big investments into these partners to help them with their transformation journeys,” he said. “Our goal is to help our partners to maximise the value of their existing assets, their customer relationships, their deep industry experience and their unique offerings to deliver differentiated value to their customers.”

Author: Green)

Date: 2020-12-04


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