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Acoustic embraces cloud for marketing moves 90% of workload to AWS

Acoustic embraces cloud for marketing moves 90% of workload to AWS

December 4, 2020

With the holidays in full swing during a pandemic, marketers are scrambling to make sure their digital marketing, analytics and personalization are up to par and cloud technologies are more important than ever before. Acoustic LP is a global marketing technology company that counts more than 3,500 companies as customers with marketing technology that is now [] The post Acoustic embraces cloud for
AWS adds more Outposts smaller Outposts and Outposts Ready guaranteed solution reliability

AWS adds more Outposts smaller Outposts and Outposts Ready guaranteed solution reliability

December 4, 2020

Bringing the cloud experience into the data center is the mission of AWS utposts. The technology fits smoothly into Amazon Web Services Inc.’s move to define hybrid and dominate the edge, allowing users to operate on-premises or in colocated facilities using the same AWS application programming interfaces and tools that they do in the cloud. “Its [] The post AWS adds more Outposts, smaller Outpost
AWS creates frictionless Marketplace experience with Professional Services in AWS Marketplace

AWS creates frictionless Marketplace experience with Professional Services in AWS Marketplace

December 4, 2020

The Amazon Web Services Inc. Marketplace provides a digital catalog where AWS cloud computing customers can comparison shop and purchase software to run on AWS. Now eight years old, Marketplace has matured to offer 8,000-plus listings to over 300,000 active customers. But, until now, one important feature had been missing. “If you’re an [independent service vendor] you might [] The post AWS create
Technology challenges offer attractive opportunities for AWS partner ecosystem

Technology challenges offer attractive opportunities for AWS partner ecosystem

December 4, 2020

With a significant customer base and extensive infrastructure, Amazon Web Services Inc. has the capability to meet a wide range of needs for enterprise customers. But what opportunities will there be for system integrators and independent software vendors in a world dominated by very powerful public cloud providers such as AWS? The answer can be [] The post Technology challenges offer attractive o
Q&A: BMC helps customers navigate tricky pandemic waters through solutions for data centers on the cloud

Q&A: BMC helps customers navigate tricky pandemic waters through solutions for data centers on the cloud

December 2, 2020

BMC Software Inc. is a 40-year-old company with over 6,000 employees that helps 93% of the Global 1000 enterprises manage their IT infrastructures. In this incredible year living through a pandemic, BMC has been in the thick of helping enterprises navigate an extremely challenging year as they moved data to cloud technologies like Amazon Web Services. Looking [] The post QA: BMC helps customers na
Q&A: SAP and AWS accelerate shift to SAP HANA on cloud-native architecture

Q&A: SAP and AWS accelerate shift to SAP HANA on cloud-native architecture

December 2, 2020

SAP is a core workload for many enterprises across the country and the world. In fact, many might consider it the poster child for mission-critical workloads and applications. And many enterprises are starting to run SAP on Amazon Web Services, building on a decade-old relationship between SAP and AWS and accelerating the shift to SAP [] The post QA: SAP and AWS accelerate shift to SAP HANA on clo
New machine learning services boost AWS RoboMaker innovation

New machine learning services boost AWS RoboMaker innovation

November 29, 2020

Whether robots are improving the efficiency of industries, helping with medical surgeries or enabling Earth and space exploration, these devices are increasingly attracting the attention of enterprises and their software developers. For companies interested in further developing these devices, Amazon Web Services Inc. is boosting its RoboMaker its cloud solution for robotic developers with [] Th
Capgemini enlists AI and AWS to identify and protect sperm whales

Capgemini enlists AI and AWS to identify and protect sperm whales

November 28, 2020

The professional outsourcing firm Capgemini SE has developed a solution designed to identify sperm whales accurately using computer vision using image processing and cloud computing to look at the animals’ tail fins or “flukes.” Whale flukes can be used to identify individual animals because the tails gain unique features over their lives – similar to human [] The post Capgemini enlists AI and AWS
IBM AWS and Red Hat offer an open source hand to help enterprise into the cloud

IBM AWS and Red Hat offer an open source hand to help enterprise into the cloud

November 28, 2020

It’s never a good idea to reinvent the wheel. So why do companies try and take on cloud transformation alone? There’s a wealth of experience in the open software ecosystem; and the community is eager to assist companies on their cloud journey, preventing newbies from making easily avoidable errors. “People want to tap into innovation, [] The post IBM, AWS and Red Hat offer an open (source) hand to
Nutanix and AWS join forces to make multi-environment management a faster simpler cheaper process

Nutanix and AWS join forces to make multi-environment management a faster simpler cheaper process

November 28, 2020

Enabling simple workflow management across hybrid and multicloud environments is high on the wish list of organizations making a fast transition to the cloud. “Customers are saying, ‘Hey, thats great that we have all of these multiple tools, but I want consistency. If Im managing some workload apps in a different way on-prem, I want [] The post Nutanix and AWS join forces to make multi-environment
AWS sets the table for ecosystem partners and opportunities in the cloud

AWS sets the table for ecosystem partners and opportunities in the cloud

November 22, 2020

Today was “Partner Day” for Amazon Web Services Inc.’s virtual re:Invent conference, and much of the focus was on delivering a key message: Build the abstraction layer for the cloud, and everyone will win. An example of this could be seen in this week’s announcement by AWS partner Okta Inc. that it would provide infrastructure [] The post AWS sets the table for ecosystem partners and opportunities
Q&A: AWS and Pure Storage collaborate in datacenter for the first time with AWS Outposts

Q&A: AWS and Pure Storage collaborate in datacenter for the first time with AWS Outposts

November 22, 2020

Amazon Web Services Inc. and Pure Storage Inc. are collaborating in a new way by working together in the datacenter for the first time with AWS Outposts. Outposts and Pure Storage will unlock workloads in verticals to help both companies address issues like data residency, local data processing, latency and datacenter modernization. Michael Sotnick (pictured, left), [] The post QA: AWS and Pure St
VMware and AWS complete the hybrid jigsaw to present a seamless picture to the enterprise

VMware and AWS complete the hybrid jigsaw to present a seamless picture to the enterprise

November 22, 2020

The success of the much-debated VMware Inc. and Amazon Web Services Inc. partnership is now irrefutable. As the naysayers slink away, theCUBE digs into the reason that this unlikely couple is a perfect match. “It is no longer a discussion about migration. It is more of a discussion about modernizing what you have in place,” [] The post VMware and AWS complete the hybrid jigsaw to present a seamles
AWS introduces new partner competencies for customers in travel and hospitality public safety and disaster response

AWS introduces new partner competencies for customers in travel and hospitality public safety and disaster response

November 21, 2020

Amazon Web Services Inc. has launched two new partner competencies to assist customers with finding the most appropriate AWS partners in the industries of travel and hospitality and public safety and disaster response. “The Competency Program benefits our customers by providing them with a short list of highly vetted and trusted partners to work with [] The post AWS introduces new partner competen
Q&A: AWS doubles down on partner network support

Q&A: AWS doubles down on partner network support

November 21, 2020

Ask Amazon Web Services Inc. channel partners what they want from cloud computing, and there is a common response: I want to get my solution in front of the customer. I want to make money. I want to make it easy to use and make it easy to consume. Finding out how AWS is addressing [] The post QA: AWS doubles down on partner network support appeared first on SiliconANGLE.
Service as a service: AWS beefs up Marketplace with new reseller options

Service as a service: AWS beefs up Marketplace with new reseller options

November 21, 2020

Amazon Web Services is calling on its partners to help expand the cloud compute giant further into the enterprise with a massive expansion of the AWS Marketplace. The cloud giant today rolled out a handful of new back-end features and options at its virtual re:Invent event, all aimed at letting third parties offer new subscription [] The post Service as a service: AWS beefs up Marketplace with new
Verizon taps AIOps to prevent costly service outages boost security

Verizon taps AIOps to prevent costly service outages boost security

November 21, 2020

From remote learning to virtual medical procedures, everything depends on efficient data communication both during and after a global pandemic. And managing data networks to avoid service interruptions is a major challenge for the telco industry. Dependent on a highly heterogeneous computing environment, consisting of software-defined networks, hybrid clouds and edge computing, global communicatio
Accenture myNav puts a green spin on cloud migration

Accenture myNav puts a green spin on cloud migration

November 19, 2020

Companies have to adopt cloud computing operations or risk being flattened by the steamroller of the COVID-19 pandemic. But the journey to cloud is an expensive one along a highway littered with potholes and speed bumps. Giving clients a map to a better cloud experience, Accenture plc’s myNav offers a sneak preview of the path [] The post Accenture myNav puts a green spin on cloud migration appear
AWS reels the Mac mini into its cloud and disrupts niche market

AWS reels the Mac mini into its cloud and disrupts niche market

November 19, 2020

The stakes were raised considerably this week for industry players in the Mac mini hosting market. Amazon Web Services Inc. announced on Monday that it would bring the Mac mini into its cloud. This means that Amazon Elastic Compute Cloud Mac instances will allow customers to run on-demand macOS workloads in the AWS cloud for [] The post AWS reels the Mac mini into its cloud and disrupts niche mark
HPE and NetApp surprise Wall Street with strong earnings

HPE and NetApp surprise Wall Street with strong earnings

November 19, 2020

Hewlett-Packard Enterprise Co. and NetApp Inc. both managed to surprise Wall Street today, posting strong quarterly financial results that beat analysts’ expectations, even as the market for data center hardware continues to decline. HPE also raised a few eyebrows with the news that it’s planning to relocate its corporate headquarters from San Jose, California, to [] The post HPE and NetApp surpri
In shot at Microsoft Amazon announces open-source Babelfish database translation tool

In shot at Microsoft Amazon announces open-source Babelfish database translation tool

November 19, 2020

Amazon Web Services Inc. declared war on its rivals Oracle Corp. and Microsoft Corp. today with the launch of a new service that makes it easier to migrate Structured Query Language databases to the AWS cloud. Announced during Amazon’s virtual AWS re:Invent 2020 event, the new service is called Babelfish for Aurora PostgreSQL. It’s meant [] The post In shot at Microsoft, Amazon announces open-sour
Opening keynote at re:Invent 2020 highlights AWS plans for hybrid edge business intelligence and global expansion

Opening keynote at re:Invent 2020 highlights AWS plans for hybrid edge business intelligence and global expansion

November 19, 2020

For the better part of the past year, Amazon Web Services Inc. Chief Executive Andy Jassy had been reading plenty of news stories around how Microsoft Corp.’s Azure business was gradually eating into his company’s market dominance. By the time AWS re:Invent kicked off this morning, Jassy had plainly heard enough. AWS’ leader made the point early [] The post Opening keynote at re:Invent 2020 highli